Case Study: The Journey to Success with Google Ads for Bright Lights Lighting Shop

Bright Lights, a prominent lighting company based in Ireland, faced a challenging obstacle in boosting their online revenue and conversion rates despite operating within a restricted marketing budget. Realizing the potential of Google Ads, the company sought the expertise of Hamila Agency, a specialized team, to optimize their advertising campaigns. By implementing strategic modifications and leveraging unique promotional initiatives, the company witnessed a remarkable transformation in their online performance and revenue generation.

Bright Lights, known for their fantastic range of lighting products, were struggling with slow revenue growth and a stagnant conversion rate, even though they had a strong online presence. With a tight marketing budget, they needed a smart and affordable solution to boost their online sales.

That’s where Hamila Agency stepped in. Our team of Google Ads specialists took a deep dive into Bright Lights' current advertising strategies. We worked on improving the quality score of all their keywords and ads, which helped us cut down the cost per click (CPC) and make the most of their advertising budget. We also rolled out targeted promotional campaigns during big shopping seasons like Black Friday and Christmas, aiming to catch customers' attention when they were most likely to buy.

To further enhance their performance, we launched a brand campaign to increase Bright Lights' visibility on Google Search. The brand was already well-known, but our goal was to boost their results even more.

In 2023 alone, we invested 10.7K EUR in Google Ads and saw a whopping 101.16K EUR in revenue.

Their conversion rate also improved significantly, jumping from 4.00% to an impressive 8.00%.

These amazing outcomes not only boosted Bright Lights' financial performance but also strengthened their position as a top player in the competitive online lighting market.

Bright Lights' success story shows the power of careful campaign optimization and well-timed promotional activities with Google Ads. By combining technical know-how with creative marketing, we helped them achieve incredible growth in both revenue and conversion rates. Our partnership with Bright Lights proves that you can achieve great results with digital marketing, even on a budget.

If you’re looking for personalized insights and strategies to boost your business’s marketing efforts, why not schedule a one-hour consultation with our experienced team? We’d love to help you succeed!