Case Study: Driving New Leads for Yacht Rental Through Google Ads

Yacht Hampton is a premier charter service provider in New York. With an array of beautiful, top-of-the-line yachts, the company prides itself in offering high-end waterway experiences in various regions including Sag Harbor, Montauk, East Hampton, Greenport, and Southampton. Since its inception in 2013, the company's mission is to ensure a memorable yachting experience for all customers while continuing to enhance their luxury yacht portfolio.

Yacht Hampton needed an effective digital marketing solution to improve lead generation, with the ultimate goal of driving sales. They recognized the need for a more structured and strategic Google Ads campaign but were unsure of how to optimize this powerful platform for their unique needs. Hamila Agency was contracted to overhaul Yacht Hampton's Google Ads approach and deliver higher conversions with a better cost-per-conversion ratio.

Hamila Data Engineering team knew that it was necessary to take a meticulous and targeted approach. Here is what we did:

1. Advertising Campaign Structuring: The initial task was to build an advertising campaign structure tailored to specific cities and regions that Yacht Hampton operated in. This allowed us to more effectively distribute the advertising budget and maximize the marketing reach in areas that mattered most.
2. High-quality Ad Creation: Our team then designed high-quality ads for each target area, focusing on relevance and resonance with the target audience, aiming to boost Click Through Rates (CTR) and drive higher conversions.
3. Conversion Tracking: The introduction of conversion tracking meant Yacht Hampton could start collecting crucial data on the success and efficiency of the advertising campaigns, allowing us to fine-tune and optimize over time.
4. Retargeting Campaigns: By creating and deploying retargeting campaigns, we were able to engage users who have shown previous interest in Yacht Hampton, enhancing lead nurturing, and encouraging them back to the sales funnel.

With our thoughtful and comprehensive approach to Google Ads management, we were able to drive impressive results for Yacht Hampton:

We achieved 335 conversions for Yacht Hampton, signifying 335 potential new clients and direct business opportunities.

With a strong budget optimization strategy in place, we were able to reach a cost per conversion of just $165 per lead - a significant reduction in the client’s previous cost per conversion rates.

This project's success testifies to our team's proficiency in structuring and managing a targeted and highly effective Google Ads campaign, ultimately enabling our client to grow and expand its customer base.

For personalized insights and tailored strategies to enhance your business's marketing efforts, consider scheduling a one-hour consultation with our experienced team.